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Logo and Branding: What’s the Difference?

Branding, Business, Design
There is a lot of confusion about these terms, and what they mean. They often came together as being one and the same. However, there are clear distinctions between them. And, to develop a cohesive brand, it’s important to understand the differences and how each supports the bigger brand picture. What is ...

How make sure your logo appeals to your audience?

Branding, Business, Design
If your logo doesn’t appeal to your audience, you’ve got a problem. It may fail to engage their interests, or worse! Send a negative message, turning people away from your brand, not towards it! But that doesn’t have to happen. Remember when you fell for a brand logo at first sight, when ...

Is it time to change your branding and logo?

Branding, Business, Design
Are you thinking redesign your company brand? Often the best place to start is with your logo. By analyzing whether or not your logo needs updating, you can determine whether your whole company could benefit from re-branding. Below we list the top reasons why you may wish to change your ...

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